ASSA Dual Branded Catalogue Launched
ASSA ABLOY Door Solutions have published the latest version of the ASSA pocket catalogue. The ASSA Pocket Catalogue is a smaller, more sales orientated version of the popular ASSA specification manual and is designed to appeal to end-users and our distribution partners.
This year we took on the task of producing a dual branded version which meant printing the contact details and logo of all our distribution partners on the front and back covers in order to personalise it to our stockist network. This came about following an independent customer survey carried out late last year and forms part of our Vantage Business Partnership stockist scheme launched in Quarter 2 of this year, which is designed to improve the way we work with our ASSA Security centres.
The new ASSA pocket catalogue included a number of suggestions made by our distribution network. We’re pleased to say it has proved very popular, with an incredible 38,000 copies printed compared to 10,000 for the last edition.
“We are extremely pleased by the positive reaction we have received from our distribution network to the new ASSA Pocket Catalogue” commented AADS Distribution Development Manager Malcolm Dolloway. “What has been most pleasing is the way in which our Vantage Bronze Partners have embraced it. They have told us that it is one of the few occasions that a major manufacturer such as ASSA has provided customised sales literature to enhance their own brand image. We’re pleased that we could help them in this way as our aim is to bring our businesses closer together to jointly promote the ASSA brand” concludes Malcolm.