UNION unveils new packaging to invigorate 2010 ranges New products from UNION in 2010 will be delivered to customers inside redesigned packaging. Designers at the Willenhall-based company have reinvigorated the brand with a modern take on the current packaging. With several new product launches due throughout the year, UNION has developed the new boxes to help reinforce the strength of the brand in anticipation of increased demand. Tina Ainsworth, Head of Marketing at UNION Architectural Hardware, said: “First impressions count for a great deal so it’s imperative that we get our packaging right. We’re delighted that the first thing our customers will see is our new boxes – it’s something to be excited about as they will soon contain some of our finest new product ranges. “Our customer research showed that we needed to focus our box designs on the strength of our brand. The modern, stylish designs are a reflection of what we have in store in 2010. We’re looking to push forward and innovate, launching some exceptional new products and redeveloping some of our existing ranges. The new boxes are something for our customers to look forward to – not just for their appearance but also their contents, which we are all extremely excited about. “Apart from brand invigoration, the new packaging has a very practical benefit. With enhanced holograms for international customers and universal branding, the unique designs will help to eradicate illegal imitations. Customers will always be able to tell the real-deal from cheaper imitations and be confident of the proven quality of the products inside.” For further information about the unique packaging and the new range of products from UNION, please call 0845 223 2124.