New centralised marketing function to support ASSA ABLOY customers

ASSA ABLOY, the global leader in door opening solutions, has centralised its marketing resources to provide more strategic, efficient and effective support for its specifier, access control, contractor, trade and OEM customers.

Strategic marketing advice and support will be provided from one central source for ASSA ABLOY’s three new UK divisions – ASSA ABLOY Security Solutions, ASSA ABLOY Security Doors and ASSA ABLOY Access Control.

ASSA ABLOY Security Solutions comprises ASSA ABLOY door closers alongside the well-known architectural hardware brands of UNION, ASSA, Adams Rite, Trimec, Pemko and Valli & Valli.

ASSA ABLOY Security Doors supplies high performance Powershield steel doors and Safeguard timber doors, while ASSA ABLOY Access Control specialises in advanced access control technology solutions such as Aperio and Cliq Remote.

Commenting on the new marketing structure, newly appointed Head of Marketing for ASSA ABLOY, Tina Ainsworth said: “Customers will benefit from a strategic marketing approach from the ASSA ABLOY Group that will help support their business growth and development. We are introducing a number of new partnering schemes and will be working with our customers to support their marketing needs.

“Customers will also be supported with more integrated sales materials, specification guidance and online resources. This streamlined support will make it simpler to order, sell and specify complete hardware, door and access control solutions for commercial building projects.”