More Digital Innovation from Yale to Boost Sales ~/link/8107fe1754cc4a1ca2026c35883488fc.jpg Building on the success of its suite of easy to install digital systems, Yale has launched a new range of digital door viewers, designed to offer strong upselling opportunities for merchants and retailers. According to the Home Office, around 11,500 homes a year fall victim to ‘bogus callers’ entering their homes under false pretences. In the majority of cases, intruders pose as officials in order to gain access to homes with the intention of stealing cash and other belongings, such as car keys. It is therefore worth promoting Yale’s new range of digital door viewers as a way for consumers to protect their homes. Yale’s Digital Door Viewer has a 3.2-inch digital screen with a clear image which can be seen from several metres away, as well as from below, with a wide viewing angle of up to 110 degrees. Operated at the touch of a button and with automatic switch-off after 10 seconds, it offers cutting edge technology that is incredibly simple to use. The Yale Recording Digital Door Viewer has all the benefits of the standard system, but with a 3.5-inch screen, and is also able to record video clips and save still images automatically onto a removable 512 MB micro SD card when the integrated doorbell is pressed, providing a deterrent to unwanted callers. The stills also include a time and date stamp, providing evidence of any attempts to enter a property. In addition, the Recording Digital Door Viewer incorporates an infrared camera with night mode function. Both cutting edge systems are not only affordable to consumers, but as they are battery powered can also be easily retro-fitted to existing doors, providing an upselling opportunity to traditional spy holes.Sorab Khanna, Product Manager, said: “Traditional spy holes have been used for decades, but they have limitations such as only providing a relatively small image and forcing users to be directly next to the viewer in order to use it. “The Yale range of digital door viewers provide a solution to this with the added benefit of recording technology, giving merchants and retailers the opportunity to secure higher value sales with attractive margins on a home security product that is at the cutting edge of technology.” RRP starts from £69.99 for the Yale Digital Door Viewer and £99.99 for the Yale Recording Digital Door Viewer. For further information on Yale’s new range of digital door viewers, or the full range of Yale home security solutions, please contact the Yale trade sales team on 0845 223 2126 or visit www.yale.co.uk.