UNION, part of ASSA ABLOY Security Solutions, a division of ASSA ABLOY UK, is supplying its StrongBOLT™ mortice lock in new visual packaging, aiding product selection and boosting sales.
Available in a transparent clam pack offering visibility of the StrongBOLT™, the new packaging features specification details and prominent UNION branding.
Responding to market demand, the StrongBOLT™ visipack enables merchants to easily display the well-known product in store, helping to create cross and upselling opportunities for the merchants and stockists.
The sealed packaging uses the distinctive and recognised UNION branding to aid merchandising and achieve maximum impact in the branch, without compromising on product security.
Karen Hubbard, Product Manager for UNION, said:
“Merchandising of, what are typically contract products, is often in a format not suited to merchant locations, meaning stockists can miss out on valuable sales and contracts. The new StrongBOLT™ visipack is designed to help overcome this by aiding in store visibility and therefore product selection.
“The informative packaging simplifies the purchasing process, whilst its design helps merchants display a broader product range encouraging increased basket spend.”
Available in sash lock and deadbolt variants, UNION’s StrongBOLT™ is tested to BS 3621: 2007 and BS EN 1634-1, assessed for use on 60 minute timber fire doors.
UNION supplies an extensive range of locks and architectural hardware used in many applications through professional locksmiths and ironmongers. UNION is part of ASSA ABLOY Security Solutions, a division of ASSA ABLOY, the global leader in door opening solutions.
For more information visit www.uniononline.co.uk