Yale Showcases New Campaigns at Totally DIY


Security specialist Yale will be showcasing a series of exciting new marketing campaigns alongside an array of mechanical and digital security products at 2013’s Totally DIY show.

Following the success of Yale’s first TV campaign, visitors to stand F28 can also discover more about the range of security products from Yale, including digital door locks, new wirefree alarms, British Standard lock cylinders and the range of Doormaster™ replacement multipoint locks, which was awarded silver in the 2012 DIY Week Awards.

Lauren Ashfield, Trade Marketer for Yale UK, said: “We have previously attended a number of Totally shows and we are delighted to be returning to showcase our new campaigns for 2013. As the number one home security brand, we believe it’s important to support this show, our customers, and the industry as a whole.”

The first 25 visitors to the stand will receive a free Yale goodie bag each day.

Visit stand F28 at the Ricoh Arena between 10th and 12th February 2013 to see the latest security products and campaigns from Yale. Alternatively, please visit www.yale.co.uk for further information.