ASSA ABLOY UK Exhibit at Elf

ASSA ABLOY UK is exhibiting at this year’s European Locksmith Federation Convention, with its brands Mul-T-Lock, UNION and Yale.

Held at The Grand Hotel Malahide, Dublin, from 22nd-24th May 2014, ASSA ABLOY UK will exhibit on stand 4, showcasing its range of leading solutions for locksmiths, including digital products. Tzachi Wiesenfeld, Executive Vice President Head of ASSA ABLOY EMEA will also present at the international conference, offering an insight into current and future trends in the lock industry.


Visitors to the stand will have the opportunity to get some hands-on experience with technology driven products from Mul-T-lock. Representatives will reveal how locksmiths can enter into access control sales without breaking the bank with SMARTair™ Genesis and will also present ENTR the new key free front door lock.


UNION, an ASSA ABLOY Security Solutions product brand, will display its StrongBOLT® range, known for its superior strength and exceeding the requirements of BS3621: 2007 and will uncover how the extended range can now save locksmiths time, without compromising on quality. UNION will also display their Eximo® Panic and Emergency Exit Device range, as well as their C-series mortice locks.


Yale will reveal how it is leading the way in developing sales opportunities for its locksmith partners, with its digital, smart products including CCTV, Smart Living Keyfree lock and digital door viewer.


Paul Browne, Business Development Director at ASSA ABLOY UK, said: “The strength of ASSA ABLOY lies in its brands, which include some of the best known and most trusted names in security hardware for locksmiths.


“Mul-T-Lock has always designed products for locksmiths and strives to deliver state-of-the-art products to help customers sell solutions, often into difficult markets. For over 160 years the UNION name has been synonymous with reliable, high quality hardware and is currently developing forward-thinking solutions, whilst maintaining its heritage. Yale is a consumer-preferred brand and is currently way ahead of its competition in terms of its digital product offering and marketing effort that has significantly increased sales opportunities for locksmith partners.


“This European lock conference is the perfect chance for us to showcase the breadth of our offering and invite feedback from our locksmith partners.”


For further information please visit or tweet @ASSAABLOYUKLtd  @YaleTradeUK @MulTLockUK or like our Facebook pages: and and