Rawle, Gammon and Baker (RGB) are among the businesses reaping the benefits of UNION’s new and improved mortice ranges, following the platform re-launch.
RGB – a leading builders’ merchant based in the South West of England – struck up the agreement earlier this year, making UNION its brand of choice.
The mortice platform was re-launched in line with customer feedback taken from a survey conducted in 2012. The improved ranges form part of a larger promise from UNION to commit resource to developing products, which in turn will support its stockists’ future in the market.
With increased brand exposure, as well as improved product functionality, RGB now stocks both the Professional Range of mortice locks, ideal for contract applications, and the Essentials Range, which was developed specifically with UNION’s merchant customers in mind.
Keith Harris, Product and Marketing Manager at RGB, said: “UNION has been in the merchant market for a long time, signaling a quality product which is going to last.
“Because of the exposure we have seen while ASSA ABLOY has been raising UNION’s brand profile, we felt that if we stocked UNION, we would be backed up by additional marketing and promotional support. After all, if the brand is synonymous in our customers’ mind as reliable and reputable, then that reflects on our business’ values too.
“The branded packaging means easier self-selection for customers; a process that the industry has been focusing more on for a while now.”
Karen Hubbard, Product Manager for ASSA ABLOY Security Solutions, added: “Last year’s mortice platform re-launch was about UNION coming back to lead the market with a focus on quality, reliability and expertise.
“We’re delighted that a name as big as RGB has been able to take advantage of the improvements and developments to UNION’s offering, and hope it helps to strengthen them as a business; particularly under the difficult conditions currently affecting the construction industry.”